SEF MATSUYAMA
Multidisciplinary Director & Creative Director working across strategy, creative development, and production to build campaigns for sports, outdoor, music, tech, & lifestyle brands.













































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A FUTURE IN THE CLOUDS

MICROSOFT, 88RISING

(2024)


Overview

A year-long content series with Microsoft and 88Rising exploring the intersection of Asian culture, music, and technology, bringing their platform into conversation with a new generation of creators.

Microsoft partnered with 88rising, the global music and culture platform representing the next generation of Asian talent. Each activation explored a different facet of Asian culture and creativity, connecting emerging artists with Microsoft technology through music, storytelling, and experimentation.

Led creative and campaign development across a year-long program, shaping narratives from concept to production through scriptwriting, art direction, and creative execution. Each activation was supported with behind-the-scenes content. 

CREATIVE DIRECTOR,  CONTENT DIRECTOR/PRODUCER
Content






Exhibition