SEF MATSUYAMA
Multidisciplinary Director & Creative Director working across strategy, creative development, and production to build campaigns for sports, outdoor, music, tech, & lifestyle brands.
CONTACT@SEFMATS.COMINSTAGRAM
LINKEDIN QUESTAG (ATARASHII GAKKO!)
CHATGPT, MICROSOFT
(2024)
OverviewHelped develop an AI-powered open-world RPG with Japanese girl group ATARASHII GAKKO!, inviting fans to generate and shape their own adventures.
We created the world’s first interactive story powered by Azure OpenAI Service – where fans decide how the adventure unfolds. Partnering ATARASHII GAKKO! with Microsoft, we built a custom website powered by GPT3.5 that allows fans to play a text-based roleplaying game, one where players type out their actions while the AI reacts to them and narrates the story.
We commissioned the art, created the BTS featurette, developed the narrative and trained the model to create custom AI responses that brought them through the journey.
ASSOCIATE CREATIVE DIRECTOR, CONTENT DIRECTOR/WRITER
Film
Visual Identity